Phicus Building Bridges Case Study

Titan is a for profit entity which manufactures luxury goods like watches, jewellery, and eyewear.  Founded in 1984, Titan is known for the work they do in empowering communities and their involvement in corporate social responsibility.

Titan conducts an 18-month leadership development program for their senior top talent leaders.  As a part of the program, they wanted to expose their leaders to an out of context learning experience in the social sector.  Phicus entered into an engagement with Titan and the Tata Management Training Center (TMTC) to design and deliver the out of context learning experience, which was a social immersion in Titan-supported non-profit organizations. 

Phicus collaborated with Titan to identify non-profit organizations supported by Titan.  Through an initial visit to these NGOs, Phicus understood details of the domain and the organization challenges.  NGO details and their challenges, landscape of the sector, harsh realities in the communities were highlighted through videos and case studies to help leaders get oriented to the sector before the workshop.

Phicus conducted Social Immersion workshops in collaboration with Titan which had components of field visits, interaction with the communities, understanding the social sector, understanding the challenges of the NGO and providing solutions for a few challenges articulated by the NGO.

The social immersion translated into a few leaders committing their time as volunteers to work with the NGO to address a few challenges they are grappling with.

Post the Social Immersion workshops for all the leaders in the program, Phicus will work with Titan to identify medium term/ long term volunteering opportunities for a few leaders who are keen to be involved in social development.

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Phicus is a Section 8 (not for profit, private limited) organization