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Mapping & Building Capabilities

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—Pngtree—colorful mandala design ornamen


People’s Action for National Integration – ‘PANI’, is a social development organization working in underdeveloped regions of Uttar Pradesh in India over 32 years to create positive and enduring change in lives of communities living in abject poverty and undue inequality. PANI implements well contemplated and intended programmes in Child Development, Health, Nutrition & WASH, Sustainable Livelihoods, Gender and Governance, Natural Resource Management and Climate Change themes. The core of the program implementation lies in community action and empowerment of the communities.


PANI is in the process of curating solutions designed for scale that could mitigate water related risks (through improved access or lower cost) for small farmers, significantly reduce water consumed in agriculture and deliver remunerative returns to farmers in diverse agro-climatic zones of India. They envision the farmers in the community playing a big role in creating sustainable farming and water related practices.


Phicus was invited to work with the PANI team to help to support them in understanding capabilities required across the program, including Community Resources Persons and support in building those capabilities.


We spent significant time understanding the persona of a CRP which led to creating a skills map for the role. We created a recruitment and selection process, performance management system, skills assessment process as well as capability building plan. These processes were implemented by the internal program teams.


Phicus was also involved is creating a persona and a ‘success profile’ (skills, attributes, knowledge mapping) for all the roles in the program team, starting from the Field Officer to Program Director. The methodology used were behavioural interviews and focus group discussions with various role holders across the program. Detailed conversations with the leadership team, led to creation of a detailed capacity building plan for the year.



Phicus has initiated the next phase of work with PANI since Oct 2020, which is implementation of the capacity building plan across 3 levels – field coordinator; block coordinator and district team. Due to the COVID pandemic and travel restrictions, these sessions have been planned online along with innovative, self-paced learning material.

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