Organisations leverage communications to share how their work has impacted the lives of their beneficiaries. It is important for Communications to be aligned with organisational values, goals, mission and programs. This short article is about embrasing Communications as part of an organisation's culture. The Barr Foundation, a philanthropic unit from Boston, U.S shares three guiding principles for Foundations to incorporate Communications into their organisational culture. These principles serve as guiding steps or as a foundation for organisations planning to revamp their communications strategy. Click here to read the article.